Glossary

visitlondonimages / Visit London Images
Visit London Images is the image resource centre of Visit London. It is a specialist online photographic library offering unique images of London and London life. Whether you work in tourism, publishing or design we hope you'll find just what you're looking for amongst our range of high quality, contemporary lifestyle and location images.

High resolution images
‘High resolution images’ is the term usually given to images that are of a good enough quality for print. This usually means that the image is A4 in size at a resolution of 300 dpi (dots per inch); although an image’s suitability for print also depends on the density of the pixels. For example, an image with 72 dpi can still be considered high resolution if the pixel density is high.

Lightbox
A ‘lightbox’ is an area in which you can keep images that you have found but don’t wish to order immediately. Lightboxes are different from shopping baskets in that they allow you to store and edit selections over a period of time without fear of losing your work because the computer has crashed, the network failed, you have inadvertently quit your browser application or simply had to browse another site before completing an order. For more information about lightboxes, please visit the about the site section.

Low resolution images
‘Low resolution images’ is how we describe images that are of a suitable quality for use on the web or for electronic presentation, but not for print. This type of image is likely to have less than 300 dots per inch and less pixel density. Our low resolution images are 600 pixels on the long side at 72 dpi.

Strategic partners
Strategic partners are organisations who have a special working relationship with Visit London.  Examples of our strategic partners are VisitBritain, the London Development Agency, Greater London Authority, London Councils, London Boroughs.  Other charitable bodies, such as the National Trust, are also considered in this category.

Travel trade
Tour operators, hotels, bed & breakfast establishments and attractions all fall within the user category we call ‘travel trade’.

Travel trade press
Travel magazines, in flight magazines and the travel sections of the national papers tend to make up what is known by Visit London as ‘travel trade press’.

Visit London
Visit London is the official visitor organisation for the capital. Our aim is to promote London as the world's most exciting city by marketing to domestic and overseas leisure and business visitors, as well as Londoners themselves. Visit London is a partnership organisation which also acts as a voice for London tourism industry.